Big Valley Jamboree Rebrand
A fresh look for a country music legacy celebrating 30 years of sound, spirit, and community.
Project DEscription:
Big Valley Jamboree, also known as BVJ, is an annual country music festival in Camrose, Alberta. To celebrate its 30th anniversary, the brand received a complete design refresh with a modern look rooted in its legacy. The updated identity connects with fans across generations while drawing inspiration from the festival’s location, history, and strong community spirit.
The Team
Associate Creative Director, Art: Amanda Sousa Bauhan
Senior Designer: Thomas Suglia
