Saturday is race day
The NFL can keep Sundays. SuperMotocross is claiming Saturdays, and honestly, they’re not even called Saturdays anymore. They’re Race Day. That’s right. Sunday, Monday, Tuesday, Wednesday, Thursday, Friday, Race Day.
Project description:
A bold, high-energy campaign for SuperMotocross that claimed Saturdays as Race Day. Built to move fast across digital and social, the visuals captured the adrenaline and grit of the sport.
The Team:
Executive Creative Director: Jen Perry
Associate Creative Director, Copy: George Sloan
Associate Creative Director, Art: Amanda Bauhan
Senior Motion Designer: Owen Neuburger
Music: Chris Borelli
"This campaign amplifies
everything we love about Race Day and invites even more fans to join us in the experience."
Dave Prater
Vice President, Supercross, Feld Motor Sports
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